The world

 we recolor

Client: Pantone

Agency: Brother

Year: 2020 

Nature is PANTONE's main inspiration source, frequently naming and coding colors from its unique hues. However, our actions are drastically altering its palette.

To raise awareness, we launched an OOH campaign that paired existing PANTONE colors with those present in the evolution of climatic disasters. Ultimately, we revealed the new names of the colors created by our behavior — those we don't want to see.