Client: McDonald's

Agency: TBWA\X

Year: 2023 


How many times do you check your phone when you're at the table with your family? Exactly, too many.

This problem was putting McDonald’s family experience under pressure.

Instead of blaming it on phones—that'd be too boomer for us—we turned them into the enabler of true family time, right from the McDonald’s App.

-> Webby Awards Nominee 2024    (Game or Aplication)