Simply

Supernova

Client: adidas

Agency: TBWA\X

Year: 2023 

In 2023, adidas launched Supernova, its most comfortable running shoe made for EVERYONE, from daily joggers to the "I swear I'll start tomorrow" people. 

We started by communicating its specs with an "oddly satisfying" 3D content piece.

But as a shoe for the everyday runner, who better than them to ditch the tech talk and let the world know how awesome wearing the Supernova feels? 

And for runners to get it on the go, we did some outdoor pieces too.